What is Postel?

Postel at a Glance

What Postel Does

• Learns your voice. Postel reads your posts on X or a public LinkedIn profile and keeps every draft in your tone. You can also write in the style of a creator you follow, or with Jarvis, Postel's built-in voice.
• Writes from your material. Save links, articles, files, notes and YouTube, TikTok and Instagram videos as sources. Postel drafts posts from them, so your posts carry what you actually know.
• Drafts with you in chat. Ask Postel for a post in plain words, talk an idea through with the microphone, or have it search the web for a recent topic. It drafts posts for LinkedIn and X, and full threads for X.
• Adapts posts between platforms. Turn an X post or thread into a LinkedIn post. Each version is edited and scheduled on its own.
• Schedules everything in one calendar. Set weekly posting slots, send each post to the next free one, and see LinkedIn and X side by side in month, week, day and list views.
• Finds what works in your niche. The viral posts library shows posts on your topics that reached far more people than usual, and you can write your take on any of them.
• Writes your week for you. On Professional and Team, Postel drafts posts for LinkedIn and X, and LinkedIn carousels, into a review queue each week. Nothing is scheduled until you approve it.
• Shows how posts did. Post and follower analytics for X, Bluesky and Mastodon on paid plans. LinkedIn analytics are waiting on LinkedIn's approval.
• Works from your AI assistant. The Postel MCP server lets Claude, Cursor and other MCP clients draft, schedule and publish posts.

Who Postel Is For

• Founders who sell through LinkedIn and want to post every week without spending every evening on it.
• Consultants and coaches whose posts bring in clients, and who need them to sound like them.
• Creators who already make videos, newsletters or podcasts and want posts from that material.
• Small teams and agencies that write for a few people. Workspaces have seats and an optional approval step.

Postel is not a general social media management suite. If you need company pages, Instagram or a shared inbox, a tool like Buffer or Hootsuite fits better.

Postel on LinkedIn

Postel publishes to personal LinkedIn profiles. A post can have up to 3,000 characters with up to 20 images, one MP4 video or one document (PDF, PowerPoint or Word), plus an optional first comment. Postel can also write LinkedIn carousels in your brand style. See the LinkedIn post scheduler for details.

Postel on X (Twitter)

Postel publishes single posts, threads with media on any post, and posts to X Communities. Natural Posting Times moves each post a few minutes off the exact time, and Auto-Plug adds a reply from your template once a post reaches the number of likes you set. See the Twitter scheduler and the tweet thread maker.

How Postel Works

Step 1: Connect your accounts

Sign up and connect LinkedIn and X. Postel reads your recent posts to learn how you write.

Step 2: Add what you know

Add sources: your website, articles, videos, files and notes. Postel uses them as context when it writes.

Step 3: Draft posts

Ask Postel for a post or thread, start from a viral post in your niche, or review the drafts it wrote for your week. Edit anything in the editor.

Step 4: Schedule and publish

Send posts to your posting slots or pick a time. Postel publishes them to LinkedIn and X and shows everything in the calendar.

Pricing

• Starter: $29/month, or $19/month billed yearly. 100 AI generations a month, 1 seat.
• Professional: $49/month, or $29/month billed yearly. 300 AI generations a month, 3 seats, plus weekly drafts.

Every paid plan includes AI writing in your voice, sources, the viral posts library, and scheduling and publishing to every supported platform. Paid plans start with a 7-day trial for $1. See pricing.

Frequently Asked Questions

What is Postel?

Postel is an AI writing and scheduling tool for LinkedIn and X (Twitter). It drafts posts and threads in your own voice from your ideas, videos, articles and notes, and schedules them to your personal LinkedIn profile and your X account.

What platforms does Postel support?

LinkedIn personal profiles and X, plus Bluesky and Mastodon. On LinkedIn it publishes text, images, a video or a document, with an optional first comment. On X it publishes posts, threads and posts to X Communities. LinkedIn company pages are not supported.

How does Postel learn my writing voice?

It reads your posts on X or a public LinkedIn profile and builds a voice profile from them: your tone, length, structure and the words you use. Every draft is written in that voice. You can also pick another creator's style or Jarvis, Postel's built-in voice.

What can I create with Postel?

LinkedIn posts, LinkedIn carousels on Professional and up, X posts and X threads. You can start from an idea, a voice note, a link, an article, a file, a YouTube, TikTok or Instagram video, or a viral post in your niche.

How much does Postel cost?

Starter is $29/month, or $19/month billed yearly. Professional is $49/month, or $29/month billed yearly. Both start with a 7-day trial that costs $1.

Can I use Postel for clients or a team?

Yes. Professional includes 3 seats, and workspaces can turn on an approval step so posts are checked before they go out.

How do I grow on X from zero followers?

Post every day, mostly into X Communities in your niche while you're small, and write posts that prove what you can do, teach something or show who you are. See how to get more impressions on X for the full plan.

Does Postel replace my own ideas?

No. Postel is best at turning what you know into posts quickly, in your words. The ideas, opinions and stories still come from you, and nothing is posted until you schedule or approve it.

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• LinkedIn post scheduler
• Twitter scheduler
• AI tweet writer
• Postel MCP server
• Postel vs Taplio