What is a lead magnet?
A lead magnet is something useful you give away free, like a guide, a template or a checklist, so people raise their hand. On X and LinkedIn it's often a post that asks people to reply or comment with a word to get it. Every example here does that and passed 5,000 views.
What makes a lead magnet post work?
A specific result, shown in the post, with a tiny ask. Name what the reader gets and what it saves them, show a glimpse of it in an image, and ask for one word in the replies. Then actually send it, fast. People notice who delivers.
Kinds of lead magnets compared
| Kind | Effort to make | Works well for |
|---|---|---|
| Checklist | An hour | Steps people repeat |
| Template | A few hours | Writing, planning, outreach |
| Guide | A day or more | Teaching a whole process |
| Prompt pack | An hour | AI workflows |
Once you have the list, the next posts matter. See the Twitter post templates, or use the hook generator for the first line.
If you want posts like these without starting from a blank page, Postel learns how you write, drafts posts for LinkedIn and X from your notes and links, and schedules them. It also finds the posts working in your niche each week.